Learn how to apply core marketing principles in a retail context
Short Course on Retail Marketing
The course ‘Retail Marketing’ applies core marketing principles in a retail context and develops specialist knowledge of the retail industry from a marketing perspective. The course content is designed under 04 lessons which helps you understand the fundamentals of Retail Marketing, the Retail Marketing mix, the Retail Marketing concepts and the Future of Retailing.
You are not required to demonstrate previous experience or knowledge to succeed in this course. As future marketers who are specialised in Retail Marketing it is important to work on novel and hypothetical scenarios and know the required tools and theories to analyse the dynamic global business environment. Such frames the overall aim of this short course on Retail Marketing.
However, remember to build dialogue with your online class mates and share your ideas and understanding of each of the lessons and topics. Please also ensure that each week you complete the assigned tasks and activities to reap the full benefit of this course.
Finally, the summative assessment will consolidate your learning over the 04 weeks which requires you to answer six questions covering the key learning outcomes of this course. The assessment comprises with 02 tasks and you are required to submit a report worth 2,000 words answering all six questions.
How it works
Introduction to retail marketing
Retail marketing mix
Retail marketing concepts
The future of retailing
Your Tutor for the Short Course on Retail Marketing
Gayani Pathirana is a lecturer and course leader at LSM, specialised in marketing management with experience over eight years in tutoring and supervising. She is a Member of Chartered Institute of Marketing (MCIM) and a Fellow of Higher Education Academy, UK. She completed her Master’s from the Anglia Ruskin University and currently works as a tutor and supervisor for the MBA and MA programmes.
Define and explain retail marketing and its nature including, retail formats, atmospherics, locations and strategies
Understand the retail marketing mix, store image, the importance of consumer behaviour and conducting retailer research
Identify the competitive strategies in the context of national and international retail trade, including pricing, promotional , brand strategies, service and quality
Understand the effects of globalisation on retail marketing, non traditional retailing methods and the future of retail marketing in the competitive environment