Master B2B and B2C marketing through effective communication methods!
Short Course on Marketing Communications
The course ‘Marketing Communications’ will provide you the knowledge to evaluate the theories and concepts associated with marketing communications. It is designed to allow you to develop a critical awareness of the key characteristics of the communications mix, to introduce the elements of communication theory and to set it in the contexts of business to consumer/ business to business marketing.
The course content is designed under 04 lessons which helps you understand the fundamentals of marketing communications, marketing communication tools, information communication technology in a marketing perspective and business to business marketing.
You are not required to demonstrate previous marketing communications experience or knowledge on what a marketing communication strategy or plans are, to succeed in this course. As future Marketing Communication managers it is important to learn how to communicate with your customers and business partners using the right mix & tools and harness the right mindset to one day put them into practice. Such frames the overall aim of our short course on Marketing Communications.
However, remember to build dialogue with your online class mates and share your ideas and understanding of each of the lessons and topics. Please also ensure that each week you complete the assigned tasks and activities to reap the full benefit of this course.
Finally, the summative assessment will consolidate your learning over the 04 weeks which requires you to furnish a 2,000 words report answering a pre-set question.
How it works
Introduction to Marketing Communications
Introduction to Marketing Communication Tools
Information Communication Technology in a Marketing Perspective
Business to Business Marketing
Your Tutor for the Short Course on Marketing Communications
Dushanthi Gunasinghe is an Assistant Lecturer and a Supervisor for BA programs at LSM, with academic exposure in Management and Marketing. She holds a Business Management degree from University of Wales, UK with a First Class Honours. She is passionate to empower and enlighten students to achieve their highest academic goals
Describe the importance of marketing communication and models and theories involved in the process
Analyse the various communication tools used to communicate with the end consumer and how the tools can be collectively used by organisations
Describe the principles of Information Communication Technology and explain its relationship with the communications mix
Understand the concept of buyer behaviour and dervie an appropriate strategy suing the marketing mix