Learn to develop a global marketing strategy, design and innovation.
Short Course on Global Marketing
The course ‘Global Marketing’ will provide you the knowledge and skills necessary in managing organisational resources in developing a global marketing strategy, design and innovation. The course content is designed under 04 lessons which helps you understand the fundamentals of Marketing and Marketing Communications, Product designing, International Marketing and Innovation.
You are not required to demonstrate previous experience or knowledge to succeed in this course. As future global marketers it is important to work on novel and hypothetical scenarios and know the required tools and theories to analyse the dynamic global business environment. Such frames the overall aim of this short course on Global Marketing.
However, remember to build dialogue with your online class mates and share your ideas and understanding of each of the lessons and topics. Please also ensure that each week you complete the assigned tasks and activities to reap the full benefit of this course.
Finally, the summative assessment will consolidate your learning over the 04 weeks which requires you to answer six questions covering the key learning outcomes of this course. The assessment comprises with 02 tasks and you are required to submit a report worth 2,000 words answering all six questions.
How it works
Marketing & Marketing Communication
Your Tutor for the Short Course on Global Marketing
Sansala Basnayake is a lecturer at LSM, with academic and industry exposure in Marketing, Public Relations and Management. She holds a Master’s in Business Administration from the University of Cardiff Metropolitan, UK and a first class honours degree in Business Management from the University of Northumbria, UK. At present, she works as a supervisor for MA and MBA programmes and overlooks Under Graduate modules at LSM. Her passion is to improve the standard of profession through empowering students with necessary skills, qualities, knowledge, attitude and value of time
Define and understand the marketing concepts along with their limitations
Evaluate and analyse the elements of International marketing mix and the internationalisation process
Examine and evaluate the product designing process
Distinguish between concepts of consumerism and commoditisation of products and services along with the significance of innovation in the marketing process