Gather the skills you need to know your customers and give them what they need
Short Course on Consumer Behaviour
The course ‘Consumer behaviour’ will provide you the knowledge to understand the actions taken by consumers while consuming a product/ service and how organisations need to prioritise their consumers in achieving organisational goals.
The course content is designed under 04 lessons which helps you understand the fundamentals of Consumer Buying Behaviour, Consumer Research and Segmentation, Psychological Influences on Consumer Behaviour and the Consumer Decision Making Process.
You are not required to demonstrate previous experience or knowledge on behavioural marketing to succeed in this course. As future Marketing managers it is important to understand the behavior of your prospective/ existing customers and their decision making patterns to design strategies that best suit their behavior and traits. Such frames the overall aim of our short course on Consumer Behaviour.
However, remember to build dialogue with your online class mates and share your ideas and understanding of each of the lessons and topics. And please also ensure that each week you complete the assigned tasks and activities to reap the full benefit of this course.
Finally, the summative assessment will consolidate your learning over the 04 weeks which requires you to furnish a 2,000 words report answering a pre-set question.
How it works
Introduction to Consumer Behaviour
Consumer Research and Segmentation
Psychological Influences on Consumer Behaviour
The Consumer Decision Making Process
Your Tutor for the Short Course on Consumer Behaviour
Gayani Pathirana is a lecturer and course leader at LSM, specialised in marketing management with experience over eight years in tutoring and supervising. She is a Member of Chartered Institute of Marketing (MCIM) and a Fellow of Higher Education Academy, UK. She completed her Master’s from the Anglia Ruskin University and currently works as a tutor and supervisor for the MBA and MA programmes
Describe the background of consumer behaviour and the market place
Identify the importance of information and research in understanding consumer behaviour
Explain the importance of psychological factors which affect consumer behaviour in consumption
Examine the relationship between consumer behaviour and decision making