EduQual - Online Diplomas UK


8 Modules


12 Months



“With LSM I enjoyed the flexibility of working and studying at the same time through a well robust online education platform. Most times I felt I was in the classroom.”

– Mordi Ochi

Overview of EduQual Level 5 Diploma in Business and Marketing Management

This course provides coverage of the key aspects of business and management practice and theory and aims to guide students to their Bachelor’s degree in various fields of study. It also offers a modular curriculum which enables the student to experience a wide range of learning and teaching strategies. This diploma is SCQF Level 7 & 8 approved.

Course Leader

Chrishanthi Ranaweera

A course leader at LSM, Chrishanthi Ranaweera is a double Master’s holder. She possesses a Professional Postgraduate Diploma in Marketing from CIM, UK and is a Chartered Management Accountant of CIMA, UK. She is currently a doctoral candidate and has hands on experience in lecturing, tutoring and supervising over 2000 students for the past eight years


Business Economics

This module integrates the key elements of business analysis and economic theory, enabling students to have an overall understanding of key business skills. The module begins by reviewing various techniques for collecting and presenting data. Some important measures and techniques for making sense of raw data are then introduced which are widely used by businesses when analysing both their internal and external environments. Careful attention will also be paid throughout the module to the interpretation and application of the various quantitative methods and techniques to the solution of real‐world business problems. Secondly, this module also focuses on the internal environment of the individual business and the ways in which this can influence its operations. Practical business examples and up‐to‐date case study materials will be used to illustrate the impacts of the external environment on real‐world business decision‐making and strategic direction.

International Marketing Management

This module introduces students to this important area of international business and builds a platform of marketing knowledge and skills to give students a firm base in marketing. It begins by identifying important patterns and trends in international business activity where the factors influencing a firm’s decisions regarding the degree of internationalisation and the methods adopted are considered. External challenges to the international firm are examined, such as those in the economic, political, cultural, ethical and legal fields. Possible internal responses to these challenges are evaluated, including strategic, human resources, marketing, accounting and logistical responses. The module also focuses on marketing aspects where the concept of marketing as a key functional area of business and management will be identified. Alternative approaches in the use of the marketing mix will be discussed, analysed and evaluated, while looking at short and long-term organisational and market demands.

Human Resource Management

This module aims to equip the student to function effectively as an independent self‐learner within the higher education learning environment, with specific reference to the area of business and management. Students will be introduced to the learning context and the responsibilities of the individual learner will be communicated to encourage them to develop practical skills such as time-management, reading and note taking, essay and report writing, referencing, the use of IT and associated software packages, presentational skills and problem-solving, both individually and in groups.

They will be introduced to learning theories and learning styles. The module would focus and analyse the changes to organisational structure, architecture and the evolution from self‐contained structures to boundary-less organisations. The methods of forming groups and teams and motivation will also be examined to reflect on theories of motivation and apply them to real-life situations and case study scenarios.

Business Finance

This module aims to give students a sound grasp of the basics of financial reporting (context, purposes, and regulatory framework). It introduces the principal concepts of financial accounting and principal financial statements will also be prepared. The module is designed to introduce students to key management accounting skills necessary to support decision‐making, and will emphasise the acquisition and application of skills and knowledge necessary to inform managers responsible for planning, decision-making and control. It will also provide the underpinning skills and knowledge required for more advanced study. Moreover, fundamentals of cost data collection, analysis and allocation of costs, costing of products and services using absorption and marginal costing techniques, short term decision making ‐ Cost Volume Profit analysis, budgeting and budgetary control will also be analysed.

Business Strategy and Entrepreneurship

This module will integrate the knowledge surrounding entrepreneurship (including behaviours, skills) and the factors which affect the general business behaviour in a constantly changing global environment. Firstly, this module will involve developing an understanding key elements of designing and running the entrepreneurial organisation. Careful attention will be given to review the environment in which enterprising individuals and organisations operate and the cultures and societies which support and inhibit enterprise and entrepreneurship. The main objectives of firms will be investigated and the strategic importance of pricing, advertising and product development emphasised. Moreover, the importance of corporate alliances for a company’s development will be discussed and the concept of corporate social responsibility investigated as well.

Marketing Communications

This module is designed to give students an overall understanding of the role of marketing communications in business success and specific issues involved in strategic business‐to‐business (B2B) marketing, which is a significant part of the marketing industry at present. The module begins by reviewing the tools and techniques used in marketing communications. Then it explores the role of the internet and e‐commerce in developing marketing strategies to complement and strengthen traditional marketing approaches and techniques. Further, the promotional planning process at the strategic, tactical and operational levels is identified and examined. Secondly, the module focuses on the national and international background of B2B marketing, the products/services offered and the comparison of B2B marketing from business to consumer (B2C) marketing, in organisational decision‐making, along with studies of business issues related to it.

Consumer Behaviour

The main aim of this module is to help students understand consumer behaviour in business‐to-consumer (B2C) market. Thus, the module will focus on behaviour of consumers and the psychological and environmental influences. Here, the influences will be explored with an emphasis on a behavioural sciences perspective by examining the following areas; attention, perception, memory, learning, attitude, motivation, sociocultural influences, lifestyle perspectives and the consumer decision-making process. Moreover, the role of marketing will be constantly discussed demonstrating the importance of the customers in effective consumer marketing. Furthermore, a range of theoretical perspectives will be discussed and applied to practical examples demonstrating the relationship between theory and practice in a market environment.

Sign up for our short course on Consumer Behaviour to get a taste of the LSM student experience  prior to enrolment.

Operations Management

The module introduces the role of systems and operations management and its integration into efficient and effective running of a business, and highlights the important role of teams in organisations and their impact upon individual, team and organisational performance. The module starts off with a focus on understanding the soft systems approach of SSM to systems development, which will be used to analyse and define business requirements. People and management issues will be reviewed with emphasis on communication, teamwork and effective leadership. It is focused on the value of building strong interpersonal and relationship skills, working with others one‐to‐one & in group and team environments, where students are made to understand this with a practical example. Moreover, using case studies; the module will develop the students’ awareness and understanding the impact of high performing teams on organisational success, which will be set against a real/simulated strategic learning.

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Projects you will be part of for the Diploma in Business and Marketing Management

Accounting for Business

The assignment basically covers the basics of financial reporting which will include both the context and regulatory frameworks. In addition to the above the student will have to focus on financial statements and decision making which will improve the knowledge of management accounting boundaries. The quantitative and ICT tools will also be used by the student to make business and marketing decisions.

Application of IT for Business Environment

This assignment basically enables the student to demonstrate an economic environment based on national and international levels. In addition the student will get a chance to analyse different market structures along with their impacts. Not only that the student will get and idea to demonstrate an understanding of the law aspects along with the Information Technology aspects.

Managing People and organizations

Having learnt about Human Resource and managing people, the assignment will enable learners to explain and describe the impact of organisational structures, cultures and management approaches on employees and teams in organisations. In addition, this will encourage the students to work on the concepts and practices of human resource management. Further, the assignments focuses on the management of employee recruitment and performance management aspects

Consumer Behaviour and marketing communications

The learners will be able to demonstrate an understanding of the development and use of the marketing planning processes and to work on the marketing plans. In addition, the student will be able to focus on consumer behaviour and purchase decision-making. These assignments will be based on exploring and evaluating ethical issues, unethical behaviour by consumers and insurance claiming as well.

Entrepreneurship for international marketing

Having learnt on international marketing management this assignment enables the learner to demonstrate an understanding of international business and marketing on a worldwide scale. It covers the trends in international business activities along with new production ideas. In addition, the candidate will develop the skills of evaluating business proposals.

Operational Management with Strategic Management

The assignments will allow candidates to help analyse their own learning styles, competencies and needs, and to plan how to meet the learning outcomes covering both Operations Management and Strategic Management fields. In addition, the assignments will give an idea regarding strategic role of operations management in an organisation along with role of information systems and IT in supply chain management and the role of quality systems.

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Entry Requirements If you wish to enrol in this programme, please make sure you meet the following entry requirements:

  • A minimum of 2 passes in GCE A-Level or equivalent.
  • Qualifications other than GCE A-Levels will be considered on an individual basis.


  • If you are not a native English speaker, we would require applicants to demonstrate a certified level of proficiency in IELTS of at least 6 or above, or equivalent.


Who should attend?

This is suitable for individuals who intend to pursue a career in the business industry would greatly benefit from the diploma course. Furthermore, this unique Diploma programme is ideally suited to the fast-paced lifestyle of working professionals; allowing them to study modules when and wherever they choose.

What’s included before I enrol?

Free consultation – One on one communication with our student advisors to help you select the ideal course for your career development.

What's included after I enrol?

  • A welcome webinar – Conducted by a member from our academic team to provide you with an introduction to the course.
  • Extensive course materials– Includes structured lecture notes, industry examples and case studies which illustrate how theoretical concepts and techniques are being implemented in organisations.
  • A comprehensive e-library– Containing the recommended study texts for your course modules.
  • Interactive webinars –Conducted by module tutor before and after you submit a draft assignment or face a mock exam.
  • Dedicated one to one tutor support – He/she will work closely with you and provide complete guidance to help pass your assessments.

What happens after I complete the course?

This diploma, delivered by LSM Education, will act as a pathway qualification to your Bachelor’s degree. Upon successful completion of this diploma course, you will gain direct entry into a range of Bachelor’s Top-Up courses.

Can I get additional help?

As a student of LSM, you will be assigned a personal tutor to clarify and sort any enquiries you may have. In addition we also provide student support through the following methods:

  • Mock examinations/ draft assignment feedback – Before your final assessments, you will be given the opportunity to present your work to a tutor for feedback. This will help you to identify whether you meet the requirements, where you could improve and how you could improve.
  • Administrative support – You will be provided guidance from our dedicated administrative team. Their role is to answer all your questions with regard to the course structure, assessment deadlines or any other course related questions you may have.
  • Peer support – Share study questions and ideas with your fellow course mates using the discussion forum on our learning platform. To gain the best value from your Business Management diploma programme, we recommend that you use this facility to network and build strong connections with your course mates.

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lsmEduQual Diploma in Business and Marketing Management (L5)