James has spent several years at Penguin Books prior to enrolling with us. Here, he has shared his educational experience and shed light on how this experience helped him to further his career and achieve his goals.
HI JAMES, WHAT WAS YOUR INITIAL CAREER GOAL?
My goal was to move into a marketing role, and I achieved that very soon after finishing my course with LSM. Getting hands-on experience of Search Engine Optimisation (SEO) was another goal. My education also contributed to achieving this – as the role I moved into had SEO as its focus.
WHAT COURSE DID YOU TAKE AND WHERE DID IT LEAD YOU?
I completed the CAM Diploma in Digital Marketing (Digital Metrics & Analytics) back in November 2012. Two months later I went from an editorial position to Analytics & SEO Executive. Two years later I was Head of SEO and PPC, and as of two weeks ago I’ve been promoted to Head of Digital Marketing at Wikijobs.
HOW DID YOUR EDUCATION WITH LSM CONTRIBUTE TO YOUR SUCCESS?
The CAM Diploma, and the support provided by LSM, really helped me to achieve my career goals. More specifically, the diploma gave me credibility. With the diploma on my CV, I was immediately able to negotiate a secondment that led to a permanent marketing executive role. I thought the courses were good value relative to the competition, and the admissions department, Sean Palmer in particular, were consistently helpful.
WOULD YOU SAY THAT DIGITAL MARKETING IS A THRIVING FIELD?
Yes, absolutely it is. And it is a constantly changing one. Over the coming year, there will be more personal and transparent marketing communication with customers. I also predict that Facebook will become a truly powerful advertising platform. We will also see marketers become writers and publishers, thanks to a greater investment in content marketing and content-led SEO.
NOW THAT YOU HAVE ATTENDED LSM, DO YOU HAVE ANY ADVICE FOR FUTURE CANDIDATES?
Embrace it. Go to all the lectures and network with your fellow students; you never know how useful those contacts might be later on. Also put in the work on the assessments. Getting a distinction is going to look a lot better on your CV than a pass. Finally, think about what the skills demands will be in a few years’ time and what you are lacking right now. Pick courses that will plug those gaps and future-proof your career.