The course ‘Marketing Consultancy’ will provide you the knowledge to undertake an in-depth consultant marketing project for a client organisation. The course content is designed under 04 lessons which helps you understand how interactive consultancy can be undertaken, the dynamics of working in groups and teams, group and individual problem solving and decision making, using marketing planning, knowledge and skills and using marketing research, knowledge and skills.
You are not required to demonstrate previous marketing consultancy experience or knowledge to succeed in this course. As future Marketing Consultants it is important to work on novel and hypothetical scenarios and harness the right mindset to one day put them into practice. Such frames the overall aim of our free short e-course on Marketing Consultancy.
However, remember to build dialogue with your online class mates and share your ideas and understanding of each of the lessons and topics. And please also ensure that each week you complete the assigned tasks and activities to reap the full benefit of this course.
Finally, the summative assessment will consolidate your learning over the 04 weeks which requires you to undertake a mini ‘live’ project for which you are expected to work towards a solution to a marketing ‘problem’ that the client have identified. The client organisation may be large or small and in either the Public or the Private sector. And you will be working with a real organisation on a marketing problem. The assessment is a 2,000 words report.
Undertaking Interactive Consultancy
Groups and teams
Using marketing planning knowledge & skill
Using marketing research knowledge and skills
The course leader at LSM, Chrishanthi Ranaweera is a double masters holder as she possesses a Professional Postgraduate Diploma in Marketing from CIM, UK and is a Chartered Management Accountant of CIMA, UK. She is currently a doctoral candidate and has hands on experience in lecturing, tutoring and supervising over 2000 students for the past eight years.