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Free online course on Global Marketing

The course ‘Global Marketing’ will provide you the knowledge and skills necessary in managing organisational resources in developing a global marketing strategy, design and innovation. The course content is designed under 04 lessons which helps you understand the fundamentals of Marketing and Marketing Communications, Product designing, International Marketing and innovations.

You are not required to demonstrate previous experience or knowledge to succeed in this course. As future global marketers it is important to work on novel and hypothetical scenarios and know the required tools and theories to analyse the dynamic global business environment. Such frames the overall aim of this course.

However, remember to build dialogue with your online class mates and share your ideas and understanding of each of the lessons and topics. And please also ensure that each week you complete the assigned tasks and activities to reap the full benefit of this course.

Finally, the summative assessment will consolidate your learning over the 04 weeks which requires you to answer six questions covering the key learning outcomes of this course. The assessment comprises with 02 tasks and you are required to submit a report worth 2,000 words answering all six questions.


How it works

Week One


Marketing & Marketing Communication


Week Two


International Marketing


Week Three




Week Four




Your free course tutor

Gayan Jayasinghe

Gayan Jayasinghe heads the academic panel at LSM while engaging in lecturing and academic supervision. He has years of experience working in the mercantile sector with almost a decade of experience in the education industry. Being an approved Postgraduate level supervisor for both University of Northampton and Anglia Ruskin University, he has educated more than 2000 students at LSM alone.